BON KHERSON!” – new series of products from “Ridna Marka” Corporation
15.01.2007
Kyiv-based “Ridna Marka” Corporation is expanding the area of its activity and presenting to the Ukrainian market a new series of products of grocery group under “Bon Kherson!” brand.
The new trademark, which has become the first one for the corporation in this segment of the market is represented by a wide assortment of fruit and vegetable products (pickles, tomatoes, sweet pepper, paste, eggplants, green peas, corn and other) and also most popular sauces and vegetable juices.The main volume of products is manufactured in the homeland of the best Ukrainian vegetables and fruits – sunny Kherson region, at facilities of “Fruit and Vegetable Plant “Kherson”.
All products of the new series are distinguished by original taste, naturalness and colorful name “Bon Kherson!”, which reflects their appetizing properties and beneficial geographic origin. Hot, “southern” character of the new trademark is also supplemented by the unusual drawn graphics, stylish logo and design of the label that emphasize that the products come to the family table in every region of Ukraine directly from fertile and ecologically clean Kherson land.
“Today, the domestic market of canned fruits and vegetables is going through the period of active development,” says brand manager of specialized direction of “Ridna Marka” Corporation Natalia Buimister. “The culture of consumption in this segment has not been fully formed. Approving the decision about introduction of our new brand on the market, we aimed at making its taste as close to the good homemade canned products that are so loved by Ukrainian consumers as possible. That is why all products of “Bon Kherson!” are first of all excellent additions to main dishes, are a great asset to any table and are irreplaceable in every household making the dishes tastier and more appetizing,” says Buimister.
In the beginning of 2007, the presentation of new brand will take place in large trade centers of Ukraine; all resources of “Ridna Marka” Corporation distribution network will be involved in its further promotion on the market.
According to the plans of development of the corporation, the main task of its new trademark oriented at the medium price segment is to become among the top three on the Ukrainian market of products of fruit and vegetable processing by the end of the next year.
The new trademark, which has become the first one for the corporation in this segment of the market is represented by a wide assortment of fruit and vegetable products (pickles, tomatoes, sweet pepper, paste, eggplants, green peas, corn and other) and also most popular sauces and vegetable juices.The main volume of products is manufactured in the homeland of the best Ukrainian vegetables and fruits – sunny Kherson region, at facilities of “Fruit and Vegetable Plant “Kherson”.
All products of the new series are distinguished by original taste, naturalness and colorful name “Bon Kherson!”, which reflects their appetizing properties and beneficial geographic origin. Hot, “southern” character of the new trademark is also supplemented by the unusual drawn graphics, stylish logo and design of the label that emphasize that the products come to the family table in every region of Ukraine directly from fertile and ecologically clean Kherson land.
“Today, the domestic market of canned fruits and vegetables is going through the period of active development,” says brand manager of specialized direction of “Ridna Marka” Corporation Natalia Buimister. “The culture of consumption in this segment has not been fully formed. Approving the decision about introduction of our new brand on the market, we aimed at making its taste as close to the good homemade canned products that are so loved by Ukrainian consumers as possible. That is why all products of “Bon Kherson!” are first of all excellent additions to main dishes, are a great asset to any table and are irreplaceable in every household making the dishes tastier and more appetizing,” says Buimister.
In the beginning of 2007, the presentation of new brand will take place in large trade centers of Ukraine; all resources of “Ridna Marka” Corporation distribution network will be involved in its further promotion on the market.
According to the plans of development of the corporation, the main task of its new trademark oriented at the medium price segment is to become among the top three on the Ukrainian market of products of fruit and vegetable processing by the end of the next year.