Ridna Marka of Group of companies aims at establishing and maintaining maximum mutually beneficial relations with existing and potential customers and partners in Ukraine and abroad.
The strategy of partnership of Ridna Marka of Group of companies with its partners stipulates the following:
- Active development and use of indirect distribution for promotion of the products of the corporation; building mutually beneficial partnership relations with leading distribution companies.
- Providing partners-distributors with exclusive trading equipment and marketing materials for their use in points of sale.
- Joint implementation of trade-marketing programs – taking into account individual and regional specifics of each partner.
In particular, conditions of cooperation between Ridna Marka of Group of companies and customers and partners stipulate the following:
- Wide and flexibly discount system for products of the corporation, which is built on the concept of provision of basic (by volume) and targeted (special) discounts;
- Delivery of products directly from the warehouse of distributor by principle “On time and in full volume”;
- Support in creation of detached teams of distributors;
- Methodological assistance and training of personnel of the distributor;
- Bonus programs for motivation of the personnel of the distributor.